Our Story
Jennifer’s “Aha!” Moment
The story of Zipit Bedding began in 2007 when Jennifer MacDonald, a former advertising executive and mom of three, was tired of the daily struggle of getting her kids to make their beds. Then one day, while hosting a sleepover, she had an “Aha!” moment. In the morning she watched her youngest son simply zipping up his sleeping bag and “Voila!” the once messy room was clean! She quickly realized that by combining the ease, fun and simplicity of a sleeping bag, with the look and feel of stylish kid’s bedding, she would be able to solve her problem AND finally put an end to the age-old battle between parents and their kids!
Jennifer sought the help of her sister, Hayley Carr, an entrepreneur and inventor-at-heart, to develop the product.
A rough sketch of a comforter attached to a fitted sheet via zippers drawn on a napkin, countless hours of hard work, a 401K invested and several prototypes later, Jennifer and Hayley were finally ready to debut their patented one-of-a-kind, innovative and time-saving product to the world.
Swimming with the “Sharks” on ABC’s Shark Tank
Chosen out of 36,000 applicants across America, Jennifer and Hayley got the opportunity to “swim with the Sharks,” on ABC’s No. 1 hit TV show, Shark Tank. There, they faced tough billionaire entrepreneurs: Marc Cuban, Barbara Corcoran, Lori Greiner, Robert Herjavec and Kevin O’Leary who praised them for their ingenious product with Herjavec exclaiming “This belongs in Bed, Bath and Beyond!”
Shortly after their successful Shark Tank appearance, Jennifer and Hayley launched a National DRTV and Social Media campaign, which included a 2-minute commercial they wrote and co-produced with top DRTV marketing company, Harvest Growth.
They also produced a cool Kidz Bop-style music video with a catchy “Just Zipit!” jingle, co-produced by Grammy Award winning producer Brian Kennedy (of Rhianna, Kelly Clarkson and Backstreet Boys fame). See below!
